Monday, 30 June 2014

Week 1



Essendon Football Club News


ABC-News story



This version of the news on the Essendon Football Club was very thorough. It covered the explanation of what a 'show cause notice' is, along with a link to a video clip to offer. It provided direct and indirect quotes, and research of relevant past events (with links) within the club, for example James Hird. This version with as much information as possible was targeted for an audience that would be heavily involved in the club and the sport.

Essendon Club statement



The statement that Essendon Football Club released was short and simple. It informed its audience of the clubs priorities and that further relevant information will be released in the future. The key message was to inform the audience briefly of what had happened, and what the club is aiming to do about it. It was clean and tidy and direct.

Press conference



The press conference delivered by the Essendon Football Club, was an official approach, with a key message of a defensive manner, protecting the clubs image and values. It was supported by facts and research of the event right at the beginning of the release with references to the legalities to be considered and that of past events. Whilst explaining the clubs actions to be taken, it was directed to a large demographic of the sport, its fans, and business ties in that area.


3 comments:

  1. Hi Adelle, I am a fellow Media Writing student. I have recently been looking through class mates blogs and have come across yours. I like your writing style and think you views on the Essendon articles are quite accurate. P.S. your blog looks nice. Great work!

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    1. Thanks Spencer, I appreciate the feedback! I am stuck with time at the moment with school holidays so I am hoping I can catch up and look at more blogs on my kiddie free days!

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  2. Hi Adelle,

    I am part of your peer review group. I thought I would have a browse through and see how you are going. Firstly, your 'about me' is absolutely amazing. I must commend you for your efforts. From experience, I know how hard it is to complete four subjects full time with other commitments. I could not imagine how difficult that would be with a child, especially with all of their energy.

    Now to review your blog. The presentation and formatting of your blog is great. This makes it much easier to access your course content and information. I also agree with Spencer, your observation of the Essendon articles seem to be quite accurate. However, this is just an amateur’s overview of the content. For all I know I could be completely wrong. In saying that my opinion seems to be very similar to yours, which is always a good start.
    I tried to look for your Twitter profile but I could not find it. Have you created one just yet? If so would you please be able to provide it to me? I would love to follow you. This also goes for the Storify account. I hope to hear from you soon 

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