Week 12

Final reflections of COMM11007...Hooray we made it!

 

This has been a challenging course for me. English was my worst subject at school (a long time ago now!) and this course brought back horrible memories of sitting in school trying to make sense of it all.

From the time of having this course approved to do as cross institutional to actually starting the course, its content had changed. I came in and saw the work and wanted to melt down and cry. Knowing I can’t do anything to change it, I did what I always do. I got in and worked it out and did the best I could to push through it all. There was no dropping this subject, I had to suck it up and do it!

The most beneficial thing about the course was learning to use Twitter. I still don’t like using it for posting things myself, but I do like how I can get news that is current on it. As a mother I always miss watching the news on TV, or getting to read news on the web proves just as hard. So after learning to use Twitter, I have found myself in those rare moments of no one around, checking it to see what is happening in the world! The local news to me is not of huge importance, and frankly, the things that get Tweeted here are not really on a large impact scale. I enjoy being up to date with real news and real issues. Usually the depressing things people on purpose do not watch the news for, but I find it is important. Some of those events can have impact on us one way or another. The GFC is a great example. I have a handful of friends who have no idea about how it happened or why. They just complain that things are so expensive now, like their rent. Then there is geeky me, who likes to know why, why, why? I do not like living under a rock or being ignorant to things that impact other people somewhere in the world. Just because it does not affect us directly, does not mean we should not care about others.  So Twitter now is a whole new way to get news for me!

I have also taken from this course some good tips to apply from a corporate perspective, be it public relations and media releases, or marketing tips for visual consumers.

The most challenging part of this course was the blog work. I am not a fan of blog work. I find it eats away at time, and often trying to get it published or look right takes away from the main points. It is all part of it at the end of the day, but it would be easier if other student’s asides from a handful did the work as well. Blog work becomes harder and more frustrating when not everybody is on board.

Again, as a parent, time management is so important. For me to go and review other student’s blogs and interact I am on restricted time. I am lucky I have my regulars I can review, but I hate how a criteria for an assessment depends on others. I do not like having to rely on others to catch up due to their poor time management, or care for their own work, so I can submit an assessment I know I put time and effort into. Not to mention juggling all other things we have in our lives.

I am not sure if the course has changed how I feel about media writing. As I said in the last post, growing up, my mother was strict on English and grammar, so I have always been able to pick writing and TV presenters to bits and point out their errors. If anything this course has probably made me pickier with it all! My poor family having to listen to me say ‘He said that wrong!’

Reviewing my blog

Ok, so I have reviewed and reviewed, and I think I have got most things sorted. With that said, I am sure before I hit the submit button I will check again. And after I hit submit I will find something to fix! I have gone through the weeks and found only two and a half activities not really done. The rest I have ticked everything off. Those ones I have missed I would have been caught up in usual life dramas and missed it. Or as in the audio script activity, hit a wall with it. I have checked my letter 'I' use, and capital letters and punctuation. I think I have it right but time will tell!

 

Quizzes!

I have completed all the quizzes! I have made sure I got full marks.

I found the most challenging of these the ones that involved, nouns, pro nouns, verbs and the like! Oh they made me hurt! The easier ones were punctuation and words.

I think these have helped me to be a better a writer because it has taught me to ‘stop, check, check, check, are you sure that’s right? Is that the right word? Is that in the right spot?’ and practice that in my own work. With that said I am still not the best at English and expect a few errors to pop up on this blog still and in future assignments! I am only human J

 

 

Week 11

Chapter 11 review

Key points:

-Broadcast is written for the ear, not the eye.
-Time is limited with broadcast.
-Use inverted pyramid for prioritising the story.
-Keep writing to lean to fit in with the time limit.
-Be aware of the readers abilities with words, pronunciation and punctuation.
-Choose appropriate lead for the story to grab the listeners attention.

What are the key differences between writing for broadcast and print media?

One of the key differences in writing for broadcast instead of print is the use of punctuation. Hyphens and commas are used a little differently and a lot more full stops are needed. This is so the presenter reading the story can present it with clarity and avoid stumbling or slurring over words. The use of hyphens to break down two words, or emphasis a break in between one word is not seen in print the way it is used in broadcast.

Pronunciation also plays a part in broadcast writing as opposed to print. Some words such as names and places may require the use of different phonetic spelling. This is to help the presenter correctly pronounce words in the presentation. This is not seen in print. Spelling of a word remains correct and unaltered.

The other key difference, is print is read once and remains a hard copy of a story. However the listening and visual audience may hear the same news item several times a day. Therefore the writing layout has to be changed around though out the day. The listener will recognise repetition and tune out or turn off. By freshening up the layout of how it is written to be presented, the listener hears it differently and will be less inclined to change station.

Also choosing words carefully and keeping sentences short are important in broadcast as limited time only allows for so much information to be delivered. Prioritise the information needed to compose the story and get the message across and be cautious of the length. Listeners are unable to return if they miss parts, unlike in print. So making sure the right lead with right information, bundled into a small time frame is of high importance. There is more time to read a story than to listen to one.

Week 5 interview-30 Second script

Well this task is somewhat difficult for me. I interviewed two Japanese students who were in my home for over two weeks. Their English clearly was not as fluent as their first language.

30 seconds of script for this interview literally would be four or five words. Not enough words between the two of them could compile 30 seconds of script! I chose to interview them as it was a different topic for me to use, and also they got to practise their English skills; listening and speaking.

If I had known I was to further use this interview to become a script later on in the course, I would have interviewed other people instead on a different topic.

 

Quiz 11 reflection

This quiz was interseting as it was based on the chapter where words can have more than one meaning. That just causes confusion for so many people! On first attempt I got 9/10 and then second time round 10/10. This one was not as hard for me for one reason. My mother!

She used to hound us constantly about correct English and grammar and she would correct us all the time. It was very annoying. Sadly, I have now turned into my mother and find myself correcting my children (and my husband).

 When people use 'them' instead of 'those' it makes me cringe! When I hear a news reader saying 'sudden' instead of 'suddenly' I cringe! Growing up, my mother was right, there was no such word as 'sudden' in the dictionary! It is now though. Many words have now been added to the 'English' language. For example the word 'tweeps' has been added. It means people that follow you on Twitter. It is a made up word. Yet we keep adding these made up word to the dictionary.

Being bought up very old school I hate that we add words like this. My mother was so determined to raise children with correct English and grammar. We were told 'If you can not speak the Queens English then do not speak it all!' Oh yes we gave our mother grief over this for sure. She did it for a very good reason though.

Week 10

Visual consumer inquiry

I chose to review the Fitzroy Island website.

www.fitzroyisland.com.au

 After going through this website I found many things that related to this week’s study materials.

Their use of visual principles followed the study guide to a tee!

Colour-This website has used images that contain a lot of blue (ocean and pools) and green (rain forest) which gives the consumer the feeling of calm, happiness and fun, and nature.

They use photos with these colours for a background image with lightened value, and then used the darker text over the top. Where they have used solid darker colours they have then used the lighter text.

At times (photos change) they use photos of sunsets that have a nice orange colour which is meant to give the feeling of happy and fun also.

The simple use of these colour techniques makes this website very visually appealing to the consumer. It is simple and not harsh and draws your focus to the page.

Logo-The logo for Fitzroy Island is very simple and contains only three colours; green, blue and yellow. Blue for the ocean, green for the forest, and yellow for the sun.

Words and Font-This website has chosen to use Arial font which gives a more informal, relaxed feel to the reader.

The introduction is strong with short and simple paragraphs with basic ‘need to know’ information. Headings are simple and have been made bold, with not drawing attention away from the focus of the page.

The use of white space between text and promotional boxes makes it easy for the consumer to scan the website to find the relevant information to them.

Balance- All the main photos used to enhance the message of the website have been place in the top centre with main information flowing underneath. This draws in the eye of the consumer as central focus.

The layout is easy to follow and does not seem heavy and draw away from the message that Fitzroy Island is trying to promote.

This website appeals to me as it easy and simple to use and you can locate what you need fairly quickly. It also gives you the urge for the need to relax and getaway! I chose this website to look at as I love the beach and have a passion for snorkelling so anything with that features those things grabs me instantly!

Review my blog

It was very tedious going back through my blog looking for spelling errors and lay out errors.

 I edited pages where I could, and although some headings appear small and in grey, in my construction page they are black and large. I have argued with my computer about this and I have decided to let it be as it is a technical thing beyond me as to why it is turning it grey and small as I publish it.

I think the layout is clean and simple. Not too overpowering  or with too much happening on the page. I have seen a few that have so much information on them they have scared me away! I have set things out with headings and used white space to break content down. 

I feel the only thing letting me down is the depth of my work (writing is not my strong point) and the headings in colours that are coming up different from the selection screen.

Quiz 10 reflection

I surprised myself this quiz and on first attempt got 9/10. I was pretty happy with that.

I found this chapter easy to read and not over bearing. When the chapter is lengthy I become confused and need to back track a lot. Short and simple gets the point stored into my hard drive and I have a better chance of applying it.

Second time I got 10/10 and was ready to move on to the final quiz!

Week 9

 

Trip Advisor Top 25 Hotels v Trivago Gold Standard Hotels

http://www.tripadvisor.com.au/TravelersChoice-Hotels-g1
http://www.cntraveller.com/awards/the-gold-list/gold-standard-hotels-2014/viewall

I found Trip Advisors form of review very short and simple. They were all displayed as direct quotes from previous guests at the hotels, and were more an expression of the traveller’s feelings towards their stay at the hotel, rather than a professional prospective.

The Trivago reviews I felt were much more thorough and informative. They were very specific and contained facts and figures and a background that gave you insight to each of the establishments.

While both these sets of reviews were aimed at traveller’s, I felt that Trivago was aimed towards a more high end market with its writing style in a more formal manner than that of Trip Advisor. Trip Advisor had simply selected the best feedback from guests, where as Trivago had a professional review for each hotel.

Both of these sets of reviews, really made me want to go on a holiday escape! However I did feel that the more appealing to the audience was the style and format of Trivago.

 Review a peer’s storify

I reviewed Sarah Barnhams article on the Gladstone Show.

https://storify.com/barnham_sarah/there-was-something-for-everyone-at-the-gladstone

I felt Sarah did a really good job of the content in this story. She made it appeal to a diverse crowd by including a variety of stalls and activities that were available at the show, to grab the interest of the majority of readers.

I think she could have used a stronger Introduction. It was attention grabbing but maybe some of the points she used to finish the story could have been used in the introduction such as when, where, why, who and how. They were the only things I would swap around with the structure.

The use of a variety of tweets were great as they each had a separate item and included things like the price of an activity so the audience could see what the event costs entailed. Maybe the inclusion of a few Tweets or Facebook posts from someone else at the show could have supported the story even more.

Over all I found this story was easy to read and I didn’t get bored so that to me is a good start! It wasn’t overloaded with irrelevant information. It was fast and to the point but with all the right elements included in the story.

Quiz 9 reflections

This quiz was tricky, tricky, tricky! First time round I shamefully got 6/10! And it was on the questions with the same words but different spelling. They get me all the time those ones. The moments you are writing an assignment and you say to whoever is near you ‘Hey, how do you spell...?’ because even as an adult you get confused! I see my son’s spelling tests each week and I am so glad I am not in school anymore because now I have spell check and learnt from many errors over and over how to spell certain words! And at least spell check underlines words in red just like a teacher in school. Tricky this week yes, but also yukky!

 

 

Week 8

Review a social media of interest

Yes...these are my eggs from my chickens ;)

For this week’s activity of social media, I decided to follow my interest of keeping chickens.

http://www.fresh-eggs-daily.com/
https://www.facebook.com/FreshEggsDaily
https://twitter.com/FreshEggsDaily
http://www.pinterest.com/fresheggsdaily/
http://instagram.com/fresheggsdaily

Fresh Eggs Daily is a blog  that also sends their information through many social media platforms such as Facebook, Twitter, Instagram and Pinterest.

The information they post on the blog then also gets sent out through the channels of social media, promoting their organisation to the maximum level by reaching all levels of the audience. No matter what platform you prefer to use, you can keep up to date with this organisation. Whilst it is primarily run by the one owner, she also promotes other business of similar interest with in it. Through sponsorship of the blog, other companies are benefiting from the use of Fresh Eggs Daily’s regular posts on social media.

Often the posts contain tips for healthy chickens, recipes, or competitions and give aways to promote the sponsors of the blog. Also with Instagram there is the opportunity for lots of photos to be shared. I know for myself personally all it took was someone else to like a post on Facebook from the blog and it had my attention from the content. Cute photo plus short texts made me click more, more, more!

I would use this blog linked with social media on a professional level to promote my business as it reaches such a diverse crowd across the world. Whilst chicken farming is not my first goal, it is a plan for a sideline project to run a small local egg farm one day (you know...when we win lotto!). It is something my kids also enjoy and it helps teach them to be gentle and take responsibility, so it is something we would venture into. A network like Fresh Eggs Daily is perfect for attracting the target audience required.

Practical-write a review article

 How do you like your eggs?

Fresh Eggs Daily is a social media network that has all your poultry needs covered. From tips on chicken and duck health, to kitchen recipes, to garden maintenance and competitions, Fresh Eggs Daily has it all.

Every day, Lisa, a fifth generation chicken keeper, keeps you up to date with what is happening on her farm with her flock. She also writes for a variety of magazines as well as working on her own published works. Sending out help and advice on her blog via Facebook, Twitter, Pinterest, and Instagram, Lisa has the world following her and her chickens closely.

Poultry lovers from around the world regularly post on the Facebook timeline, sharing problems, concerns, questions and happy moments they have enjoyed with their flock. Language proves no barrier when it comes to the love of poultry, with followers happy to join in the conversation on different breeds of chickens and ducks. Questions and reviews on health, diet, illness, wellbeing, coop maintaince, herbs, fruit and vegetables, predators, incubators, heats lamps, chicks, hens, roosters, ducks, geese, and all the other animals you can think of on a farm, are frequently posted to or by Fresh Eggs Daily.

With over 350,000 followers on Facebook and over 3500 followers now on Twitter, this social network continues to grow in popularity. Lisa is turning the typical stereo type of raising chickens and ducks into a new fashion, bringing the simplicities of life, into the new era of digital technology. By giving general home keeping an upbeat appeal, at the touch of a button of a social media platform, you too can get all the help and cuteness you need thanks to Lisa and her work at Fresh Eggs Daily.

Quiz 8

Well this punctuation quiz a lot harder than the first! So many I did a double take on. First attempt I got 8/10 so I was pleasantly surprised. Then on the second attempt I made a booboo and hit the wrong one and had to do it a third time. Third time round I got them all correct. Punctuation I am usually not too bad with but it is those damn apostrophes that get me all the time!

 

Week 7

Review a newsletter

I chose to review the first editon for this year of the Crocodile Specialist Group.
http://www.iucncsg.org/365_docs/attachments/protarea/News-7c3e7324.pdf

For a newletter, I felt it containted a little too much information. The editorial, book review, and current topics I found relevant for a newsletter but I felt the journal style reports included in it could have easily been placed in a seperate publication. For someone who is not within the community of the Crocodile Specialiast Group, I feel the information in this newletter could be too overwhelming.

I thought the layout and style was a little lacking and stuck in the 90's. Given the great programs readily available these days to make publications stand out, it could do with some formatting. It made the group appear to be not of a large scale yet a minority.

I felt if it was revamped/restructutered to contain the editorial, current topics such as regional reports, and book reviews, it would be easier to read and appeal to a wider audience, rather than restriciting the audience to simply existing members within the group.

I did think there were possible follow up stories for this newsletter, with the interest in the funding programs to students in research across various locations. A story on how the money has been allocated and how the student is progressing could make for interesting reading in further newsletters.

Quiz 7 reflection

Argh this one I was mad at myself because I didn't listen to the answer that first came to me. I always stumble on words that need " 's" and it drives me mad. This is my weak point with punctuation. I did get 7 out of 10 on my first attempt, but the ones I got wrong were ones I decided to change the answer to. Note to self, 'DO NOT change answers!'

 

Reviewing my own blog for errors!

I am sure there are many I have not picked up on. I tend to get my blog activities done while my toddler is asleep, so I do not expect my blog to be perfect and error free from punctuation and spelling errors. I try to focus on completeing the tasks as best I can. I will review my blog again before it is due as I do think it will affect my overall result at the end of the term. It is an English class, so why would poorly written work pass? I just need to be sure to be child free and distraction free as I go through my work with a fine tooth comb to find my mistakes!

Week 6

Photo Essay

 

The journey from chick to chicken

 

 

 

 

 

In June 2014, this one day old silkie chick, pops his head out from the comfort of mums warm feathers to have a look at the world.

 

 

 

At 10 days old, Doris, the mother, decides it is time for the chicks to meet the great outdoors. Ready to help Doris, are Darla and Debbie, to make sure the chicks are safe and close by to mum.

 

 

Now out of the comfort and safety of indoors, mother Doris sternly watches her adventurous silkie chicks.

 

 

Close by, Debbie is helping supervise the curious 10 day old chicks, and teaches them how to forage for weeds of the backyard.

 

On a cold winter's morning in July, the chicks have become independent and confidently enjoy a rice treat with the rest of the flock, who have all now accepted the chicks into their group.

 

Cirque de Soleil Media Kit Review

I reviewed the media kit for JOYA.

 

It contained a background of information on Cirque de Soleil itself that lead into a background/history of JOYA.

 

It containted the introduction and biography of the director with the who, what, when, where, why and how.

 

With quotes contained in the media kit, that press are able to use, they also provided links for videos, photos and websites. A facts section to the kit included media contact for further information, and costs and dates of the show.

 

http://www.cirquedusoleil.com/en/press/kits/shows/joya/content-temp.aspx

Quiz 6 reflection

First attempt at this weeks quiz I got 9 out of 10. Having written reports with figures before, this one was not as challenging for me as the previous ones, and again, I listened to my instincts and went with it! I found this quiz a little more straight forward than the others.

Week 5

Speech as a news report

Australia: A great experience for Japanese students

Every year Japanese students of all ages, travel to Cairns to study English and enjoy an Australian home stay experience.

Sakura Mogi, 14, from Tokyo, and Kae Kiminu, 15 from Osaka both agreed that, the clear sky and the stars  was one of the things they liked the most about Australia.

Both Sakura and Kae are staying in Cairns for an 18 day English study program run by Sun Pacific College.

Kae also felt one of the things she liked most about Australia, was her host family’s house. “It is very comfortable.” Kae said. Sakura also agreed and said “The house is very comfortable.”

Both girls were keen to go to the beach while in Australia. On a trip to Green Island with Sun Pacific College, Kae and Sukura were able to enjoy the clear sea of Australia and snorkel The Great Barrier Reef. Kae said she “saw many fish and a turtle. I was able to touch the turtle!”  Kae and Sukura said that they both liked Australia’s clear sea.

Kae, 15, and Sakura, 14, from Japan, enjoy the crazy fun with their host family in Cairns

Quiz 5 reflection

This chapter I found to be short and simple to follow. On my first attempt of the quiz I managed to get 7 out of 10, and found that the ones that I got wrong were ones I had changed my answers on. So from this I have learnt to follow my instincts! I need to trust myself and not go changing answers.

Week 4

Planning for an event-Assessment 2

 

Missing the important moment of the story? It can happen!

 

 Plan for assessment 2

Two upcoming events in my area:

1)      Cairns Indigenous Arts Fair 2014

2)      Cairns Festival 2014

http://www.cairns.qld.gov.au/region/whats-on

 

After doing some research on both these events I have discovered it is easier for me to cover the Cairns Indigenous Arts Fair, due to it being held on weekdays where my toddler is in day care.

 

The Cairns festival was also a possibility but due to my husband doing the fireworks for that event, it will be too much to juggle to take the kids with me and tweet and take notes, and to find a babysitter for such a big event will be challenging!

 

 I found finding events for this assessment challenging. I am not located in a big city, and events are either expensive or run at night (Cairns Amateurs-something else hubby will be at fireworks for), or outside of this term. So with those key factors in mind I have decided my best option is to cover the Cairns Indigenous Arts Fair 2014.

 

Background on the Cairns Indigenous Arts Fair:

http://ciaf.com.au/

It is the premier Indigenous arts fair in Australia and it was established in 2009. It is a 3 day event now held annually, that celebrates the merging of Indigenous and Torres Straight Island art into a larger art market. It is the only art fair to welcome commercial art galleries and Indigenous art centres to sell and display art by Indigenous and Torres Strait islander people.

 

The main parts of this event are the art work on display as well as the visual art performances. Smaller events within it such as children’s workshops are designed to get the public engaged with the event. At this event I will try and obtain a quote from a participant and/or an organiser.

 

 I plan on attending this event on the Friday between 11.30 and 5 to be able to see artwork on display and visual performances, with the possibility of taking our kids and our Japanese home stay students on the Sunday to participate in activities. The events of dancing and art work run all day one act following the other, so capturing the moment should arise often. Access should be fairly easy with parking at the wharf where it will be held.

 

Why you should plan:

Kates 3 main points

1)      Time goes by fast-What is the main event and when is it?

2)      Schedule-Find and plan what you will do at the event.

3)      Accreditation-Is it required for the event?

 

Inquiry of two media pieces:

Dave O’Neils writing on Robert Pattinson

I think the main issues within this poorly written piece is that is contains bad sentence structures and it’s punctuated in all the wrong spots, or with the wrong punctuation.

 I felt it did not flow very well to keep the readers interest ,and it was a bit messy. I can see where Dave O’Neil was trying to put a comical feel to the story, but instead with its lack of structure, it came off as a bit desperate to sound smart and funny.

http://www.smh.com.au/entertainment/robert-pattinson-talks-about-his-new-film-the-rover-with-dave-oneil-20140619-zs99j.html

           Media release by AgriBusiness

I think what is good about this well-written media release is that it had a clear introduction containing what, when, where and why.

The paragraphs that followed contained the who and the how. They were short paragraphs that contained direct quotes. The paragraphs also stated the explanations of topics, people and business groups, making the content understandable.

It also had at the end of the release options to source further information and a full schedule of events, allowing media to be able to make contact with appropriate people and be at particular events.

The simple structure of this media release made it easy to read, follow and understand.
 http://www.agforceqld.org.au/file.php?id=3367&open=yes

Quiz 4 reflections

This week I surprised myself and got 7 out of 10 on the first attempt. I am better at reading and finding errors, such as punctuation and spelling. I decided to take the approach of re-arranging like an equation, and re-arrange the sentence. If when I read it a different way and it made sense, then it was correct. If it did not make sense, then that was the wrong one!

 

Week 3

What makes the news?

 

Storify

After registering a Storify account, one of things I notice about media, is that an item of celebrity gossip will always steal the lime light away from the real issues that are happening in the world. This weeks news has been heavily loaded with sports; FIFA World Cup, NBA star James LeBron, and our home grown star Ian Thorpe. Everytime I logged on to the internet it seemed one of these items kept popping up! It took the focus off Rolf Harris's sentence review, and the jury verdict for the Baden-Clay trial among other relevant real news.

Review an Issue

http://www.smh.com.au/sport/swimming/ian-thorpe-tells-all-in-interview-with-michael-parkinson-20140713-3bv1v.html

https://au.sports.yahoo.com/news/article/-/24446946/olympic-champion-ian-thorpe-reveals-he-is-gay/I decided to focus my 'review an issue' on the Ian Thorpe hype. So much attention for something I felt was not very news worthy. It is my personal belief that being gay should not affect or decide what we think of a person, and I was amazed at the coverage it recieved given the times of (apparent) equality we live in (and we keep striving for total equality!). I felt that this should not have been so gobbsmacking for the public, or worthy of an hour interview on TV, or endless social media posts. Personally I would have prefered an interview of our Aussie journalist in prision in Egypt, a real issue to be concerend about. Yet celebreties sell the news, so sadly this was the highlight of the week.

However, there was an upside to all the media coverage this story recieved. A clear news value was prevalant in each form of media. It was prominent because it was celebrity. It was also of interest to the audience as a targeted audience could relate to the story, and it also had the element of controversy. People were either going to be happy about it or form an opposing opinion. That would make additional gossip news! All three forms of media (broadcast, online and print) went with a soft human approach, with the angle and prehaps impact to make it easier and more comfortable for people to admit who they are with out feeling fear of judgement. The added value to this story was the impact it could have on the younger generation and the influece it will have

Also this week in my area...these are the things that make the news (things I find are not really news, but in a small town they have to pack the days news out with something!)

QUIZ 3

I found all areas of this quiz tricky! I think maybe if I was fresh out of high school I would know these grammer mistakes a little better but I have to go with what I think it is and I end up with half right! Or half wrong, depending if you are a glass half full or empty kind of person! The reading for it is a lot to take in and often I end up more confused! Plodding along through it all even thought each week I am being made more aware of how this subject is not going to be one of my best!

Week 2

Twitter

 

@adellecqu

After setting up a Twitter account I attempted to find 20 journalists in my area (of course I knew that was not going to happen as FNQ is too small!). After getting a few locals I widened the list to Queensland, and then some major news channels that post global news as well, to fit in with my business area of study.

Stories in my area this week

http://trendsmap.com/

In the Twitter world of FNQ this week, was the great local rant about a local journalist turned local MP for the LNP, and his choice of parking.

This was a small item that had a lot happening on social networks with issues relevant to politics, road rules, legal intervention, local council and social media.

Here are some Tweets about it and a link to some of the online media. The media story in the link will give you the nitty gritty about how it all unfolded. Note that Rob Pyne is the opposition MP.

 

http://www.cairnspost.com.au/news/cairns/cairns-mp-gavin-king-hasnt-ruled-out-legal-action-against-source-of-parking-picture-which-sparked-social-media-storm/story-fnjpusyw-1226974567522

 

Other Tweets the came up of popular interest were regarding the Baden-Clay case and the Rolf Harris case. The use of Twitter (social media) allowed journalists to be able to give current reports as trials unfolded, as well as account for time differences globally.

 

 

 Quiz 2 reflections

 

Yukky! I had flash backs to high school and not being able to make sense of any of what I was being taught, and the teacher getting frustrated with me for not understanding! I read the chapter with highlighter in hand, then attempted the quiz with the book and still didn't get 100%!

 

I did find it interesting that the book itself started sentences with the word 'but' as I was taught (the one thing I did retain!) to never start a sentence with 'but' (or 'so').

 

From this weeks quiz (aka frustration) I realised I am better at reading and correcting grammar, then trying to work it out in my head or say it out loud or write it myself. English is not my strong point at all, and I am already finding this very daunting.

 

 

Week 1

Essendon Football Club News

ABC-News story

http://www.abc.net.au/news/2014-06-13/essendon-chairman-paul-little-doping-asada/5521714?section=sport

This version of the news on the Essendon Football Club was very thorough. It covered the explanation of what a 'show cause notice' is, along with a link to a video clip to offer. It provided direct and indirect quotes, and research of relevant past events (with links) within the club, for example James Hird. This version with as much information as possible was targeted for an audience that would be heavily involved in the club and the sport.

Essendon Club statement

http://www.essendonfc.com.au/news/2014-06-12/club-statement

The statement that Essendon Football Club released was short and simple. It informed its audience of the clubs priorities and that further relevant information will be released in the future. The key message was to inform the audience briefly of what had happened, and what the club is aiming to do about it. It was clean and tidy and direct.

Press conference

http://www.essendonfc.com.au/video/2014-06-14/btv-paul-little-media-conference-june-13-2014

The press conference delivered by the Essendon Football Club, was an official approach, with a key message of a defensive manner, protecting the clubs image and values. It was supported by facts and research of the event right at the beginning of the release with references to the legalities to be considered and that of past events. Whilst explaining the clubs actions to be taken, it was directed to a large demographic of the sport, its fans, and business ties in that area.